Case Study
Bloodstock Open Air
Bloodstock Open Air is an independent, family-owned, 20,000-capacity music festival.
As they looked ahead to 2025, the team sought to enhance accessibility and ensure all attendees had a positive festival experience.
The Challenge
Despite Bloodstock's commitment to improvement,
they faced key challenges:
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Outdated accessibility policies in need of revision
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Lack of a clear plan to meet the growing demand for accessible facilities
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Uncertainty around legal obligations and best practices for accommodating Disabled attendees
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A need for fairer allocation of accessible facilities
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Limited online accessibility information, preventing informed decision-making​
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With the festival site already at maximum capacity with little physical space for expansion, we were tasked with delivering meaningful, long-lasting change within these constraints.
The Solution
As the Accessibility Consultants for Bloodstock, we implemented a comprehensive strategy to improve accessibility:
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✅ Reviewing Policies & Procedures
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Gathered feedback from attendees, staff and volunteers
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Conducted a site visit to assess the terrain and site layout
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Delivered a comprehensive report providing tailored recommendations and options for scalable solutions
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✅ Consulting on Accessible Applications & Facility Allocation
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Advised on a revised application process for accessible facilities
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Facilitated a partnership with Nimbus Disability, integrating the Access Card system for a fairer allocation process
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✅ Enhancing Information Transparency
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Overhauled the festival’s online accessibility information
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Ensured all details were clear, accurate, and enabled Disabled attendees to plan their visit with confidence
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✅ Staff Training
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Delivered training covering the Equality Act 2010, the Social Model, disability awareness, communication strategies, and a discussion around language
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Equipped staff and volunteers with the tools to provide better support to Disabled attendees, artists and staff
The Impact
A significant number of changes have been made for 2025 as a result of our recommendations, including but not limited to:
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Doubling the capacity of the Accessible Viewing Areas
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Installing a mobile hearing / induction loop at the box office
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Implementing a RADAR key system to protect accessible toilets
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Toilet queue-jumping wristband for those with continence issues
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More accessible toilets across the site, including at standard campsites
